Niall Collins (Limerick County, Fianna Fail)
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720. To ask the Minister for Employment Affairs and Social Protection the level of expenditure by her Department from 1 January 2017 to date in 2017 on advertising of Government information campaigns published specifically in national and regional newspapers in addition to all online advertising for all such Government information campaigns; the name for each such information campaign to which this expenditure related; the cost of each, in tabular form; and if she will make a statement on the matter. [54275/17]

Regina Doherty (Meath East, Fine Gael)
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My Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. In 2016, some 1.7 million applications for benefit, assistance and access to schemes were received and processed, and over 82 million individual payments were made to people across all age groups and to employers. The Department is fully committed to ensuring that members of the general public are fully aware of the welfare supports and services available to them.

The Department’s public information/advertising campaigns span national and regional print media and radio, digital, bus/LUAS and social media advertising. Advertising is targeted appropriately through the best mix of media to ensure that the Department’s messages reach the target customer cohorts.

All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines using the framework agreement of the Office of Government Procurement (OGP).

Details of the campaigns undertaken in 2017 are set out in the table which follows: