Written answers
Thursday, 14 December 2017
Department of Agriculture, Food and the Marine
Departmental Expenditure
Niall Collins (Limerick County, Fianna Fail)
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585. To ask the Minister for Agriculture, Food and the Marine the level of expenditure by his Department or organisations under the aegis of his Department from 1 January 2017 to date in 2017 on photography, advertising, communications advice, public relations, website development, media interview training and preparation; the events, campaigns or policies to which this expenditure related; the company or person to which such payments were made, in tabular form; and if he will make a statement on the matter. [54284/17]
Michael Creed (Cork North West, Fine Gael)
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The information requested by the Deputy with regard to photography is available on my Department's website at www.agriculture.gov.ie/aboutus/ministers/photographycosts.
This information is regularly updated by my Department. Wherever possible, the Department avails of internal photography skills.
My Department generally does not employ external public relations firms. Public relations advice is provided by my Department’s Press Office. In April of this year, the services of "All Good Tales", a public relations company, were used to provide training for staff members for the National Animal Surveillance Programme. The cost of this training was €5,965.
Also this year, my Department ran 6 public information campaigns for which the services of an advertising agency "MediaVest Limited" were engaged. For these campaigns, my Department generally advertised through MediaVest but occasionally went to the advertiser directly. The expenditure for the 6 public information campaigns is set out in the table.
There was no expenditure in respect of Media Interview training in 2017.
The expenditure on website development in 2017 amounted to €10,332.
Advertising and Publicity 2017
| Event/Campaign | Company | Total - € |
|---|---|---|
| Backyard Poultry campaign in response to Avian Influenza Outbreak | Agriland | 923 |
| MediaVest* | 25,722 | |
| Basic Payment Scheme Campaign encouraging farmers to use the Departments online application system, www.agfood.ie, to apply for their Basic Payment. | Agriland | 2,460 |
| Ear to the Ground | 1,875 | |
| ICMSA Dairy Digest | 2,500 | |
| ICSA Magazine | 1,000 | |
| Irish Farmers Journal | 19,188 | |
| Irish Farmers Monthly | 13,068 | |
| MediaVest | 6.795 | |
| MOB Media | 799 | |
| Farm Hazardous Waste Campaign | Agriland | 7,380 |
| Irish Farmers Monthly | 1,538 | |
| Dog Purchase Radio Campaign – Campaign giving advice to people intending to purchase a puppy or a dog. – Ran in December 2016, paid for in January 2017 | MediaVest | 19,265 |
| Green Low-Carbon Agri-Environment (GLAS) Scheme radio advert encouraging Farmers to submit their Nutrient Management Plan in order for their payment to issue. | MediaVest | 30,350 |
| New Tree Felling Requirements – Campaign informing of updated legislation with regard to Tree-Felling. | Irish Farmers Monthly | 2,614 |
| Poultry Registration Radio Advert – Campaign to encourage Backyard Poultry Owners to register with the Department | MediaVest | 22,592 |
*Mediavest held the central Government contract for the provision of the majority of advertising needs. They are currently a framework member on the Framework Agreement for the Media Planning Strategy & Buying in Lots 2 & 3. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.
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