Written answers

Tuesday, 7 November 2017

Department of An Taoiseach

Strategic Communications Unit

Photo of Micheál MartinMicheál Martin (Cork South Central, Fianna Fail)
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126. To ask the Taoiseach the areas in which he is of the view savings will be made in his Department to fund the strategic communications unit. [46506/17]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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My Department's budget for 2018 has decreased by 2% compared to 2017. Savings are expected to be achieved under the subheads Tribunals of Inquiry and Citizens' Assembly in 2018.

The focus of the new Strategic Communications Unit established in my Department will be to streamline Government communications for citizens, develop and deliver major cross-Government communication campaigns, and improve communications capacity across Government.

Exchequer savings will be delivered by the Strategic Communications unit in 2018 through efficiencies generated by:

- cross-Governmental collaboration on major campaigns;

- more efficient use of technology platforms;

- consolidated media buying;

- efficient third-party contract management;

- rationalising design projects;

- streamlining participation in national events; and

- increased communication capacity within Departments.

In this way, the Strategic Communications initiative is expected to be cost-neutral in 2018.

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