Robert Troy (Longford-Westmeath, Fianna Fail)
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245. To ask the Minister for Transport, Tourism and Sport the consultation process undertaken regarding the establishment of a new Lakelands brand with the stakeholders; and the timeframe and amount sought by Fáilte Ireland at the conclusion of the consultation process. [45533/17]

Brendan Griffin (Kerry, Fine Gael)
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My Department's role in relation to tourism lies in the area of national tourism policy. It is not directly involved in the management or development of individual tourism projects. These are operational matters for the Board and Management of Fáilte Ireland and I do not have a direct role in relation to the development of branding strategies.

As the consultation for the development of a new Lakelands brand is a matter for Fáilte Ireland, I have forwarded the Deputy's question to Fáilte Ireland for direct reply in relation to the process involved.

While a draft proposal has been submitted to my Department, Fáilte Ireland is currently developing a more detailed proposal for this project. This proposal, which I expect to receive in December, is subject to an economic analysis, which will guide consideration of the level of investment required.