Written answers
Thursday, 13 July 2017
Department of Transport, Tourism and Sport
Tourism Promotion
Robert Troy (Longford-Westmeath, Fianna Fail)
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1110. To ask the Minister for Transport, Tourism and Sport the details of estimates of the cost of increasing the overseas marketing budget for tourism to pre-2012 levels. [34806/17]
Shane Ross (Dublin Rathdown, Independent)
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The Tourism Marketing Fund in 2011 was €46.083 million while the 2017 allocation is €35.853 million. The cost of restoring the Marketing Fund to 2011 levels would be €10.23 million (+28.5%) on a full year basis. The Tourism Action Plan (2016-2018) is committed to seeking to restore the Tourism Marketing Fund to pre-recession levels on a phased basis. I secured increased funding for the Tourism Marketing Fund in 2017 of over 2% and I will be seeking further additional funding for next year, both to help mitigate any negative effects of Brexit on tourism and also to build on the exceptional performance of the sector in recent years.
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