John Brady (Wicklow, Sinn Fein)
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379. To ask the Minister for Arts, Heritage and the Gaeltacht the amount her Department spent on public relations consultants and all matters relating to public relations costs in 2016; and if she will make a statement on the matter. [11423/17]

Heather Humphreys (Cavan-Monaghan, Fine Gael)
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I am advised by my Department that the total expenditure on external communications and public relations services in 2016 was €22,478. This expenditure was in respect of two distinct projects, one in relation to employment opportunities for Irish speakers, the other in relation to identifying a sponsor for the Tidy Towns competition. A breakdown of these costs is given in the following table.

Value for money is a critical consideration in assessing whether external firms should be engaged to provide public relations services or any other services.