Written answers

Tuesday, 13 December 2016

Department of Education and Skills

Public Relations Contracts Data

Photo of Niall CollinsNiall Collins (Limerick County, Fianna Fail)
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197. To ask the Minister for Education and Skills the details of the use of external public relations firms employed by his Department per annum since March 2011 in tabular form; the list of uses of the external public relations firm; the internal Department policy with regard to employing external groups; and if he will make a statement on the matter. [39500/16]

Photo of Richard BrutonRichard Bruton (Dublin Bay North, Fine Gael)
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In relation to my Department's policy for the engagement of external expertise, this is generally only considered where the matters involved require expert skills or capabilities that are not readily available within my Department. Such engagement is done in accordance with the provisions of the Department of Finance "Guidelines for the Engagement of Consultants and other External Support by the Civil Service".

The information sought by the Deputy in respect of the period from 2014 to October 2016 is set out in the table. This information is not readily available for the period prior to 2014.

The table provides details of external public relations firms employed by my Department:

YearName of FirmPurpose
2014Mitchell-Kane, BelfastConsultancy, Creation of brand, guidelines and logo
2014ZOO Digital, D2Creation of online banner advertising

Design,Development and project management of website

Set up Hosting for 1 year
2014Phd, Clonskeagh, D14 Digital advertising and online media awareness campaign
2014ProntaprintPrinting of Flyers and Business Cards
2014Careers UnlimitedStand at Jobs Expo 2014, Cork and Dublin
2014Gds, Tallaght Pull-up stands for graphic display
2014Carr CommunicationsInterview board training & interviewee skills training
2015Carr CommunicationsInterview board training & interviewee skills training
2015Phd, Clonskeagh, D14 Digital advertising and online media awareness campaign
2015Zoo Digital D2Skills to Work website
2016Carr CommunicationsInterview board training & interview skills training
2016Zoo Digital D2ToolTip Skills to Work website pop-up installation
2016Carr CommunicationsTo provide professional advice on communications support to develop an information campaign on reform initiatives in the second level school system
2016Carr CommunicationsCommunications/interview skills training and Communications workshop
2016Career ZooCost of stand space at Career Zoo, IFSC

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