Written answers
Tuesday, 31 May 2016
Department of Social Protection
Departmental Advertising Expenditure
Eoin Ó Broin (Dublin Mid West, Sinn Fein)
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468. To ask the Minister for Social Protection the amount of money spent by his Department on media advertising from March 2011 to February 2016, showing the media organisation, newspaper, radio, television, or any other forms of media to which advertisement fees were paid by his Department; and the amount of money paid per year to each individual media organisation in tabular form. [12892/16]
Leo Varadkar (Dublin West, Fine Gael)
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The amount of money spent on media advertising by my Department from March 2011 to February 2016 was €466,343.
Expenditure on media advertising falls into two main categories:
- routine newspaper advertising such as public notifications of permanent or temporary office closures and relocations, or recruitment to branch offices; and
- advertising used to promote awareness of specific schemes and services which may include campaigns on radio, television and print media, and attendance at large events.
A breakdown of all payments to media companies during the period March 2011 and February 2016 is set out in the table below. No television advertising was undertaken during this period.
MEDIA ADVERTISING EXPENDITURE 2016 (To End February).
| Organisation | Print - € | Radio - € | Other - € | Total 2016 |
|---|---|---|---|---|
| MediaVest | 12,000 | 12,000 | ||
| South East Radio | 1,500 | 1,500 | ||
| Total | 12,000 | 1,500 | 0 | 13,500 |
MEDIA ADVERTISING EXPENDITURE 2015
| Organisation | Print - € | Radio - € | Other - € | Total 2015 |
|---|---|---|---|---|
| Athlone Community Radio | 70 | 70 | ||
| The Department of Foreign Affairs ** | 1,500 | 1500 | ||
| Galway Bay FM | 1,400 | 1400 | ||
| Grey Robin Media | 500 | 500 | ||
| Guerin Media | 500 | 500 | ||
| MediaVest * | 175,000 | 175000 | ||
| Midlands Radio | 1,200 | 1200 | ||
| Highland Radio | 1,400 | 1400 | ||
| IRadio | 2,000 | 2000 | ||
| KCLR FM | 185 | 185 | ||
| Radio Kerry | 2,000 | 2000 | ||
| Hot Press (Osnovina Ltd) | 2,800 | 2800 | ||
| Shannonside Radio | 1,500 | 1500 | ||
| Tipp FM | 600 | 600 | ||
| Total | 180,300 | 10,355 | 0 | 190,655 |
MEDIA ADVERTISING EXPENDITURE 2014
| Organisation | Print - € | Radio - € | Other - € | Total 2014 |
|---|---|---|---|---|
| Beat 102 - 103 | 1,200 | 1,200 | ||
| Accountancy Ireland (Chartered Accountants Ireland) | 3,000 | 3,000 | ||
| Clare FM | 900 | 900 | ||
| The Department of Foreign Affairs ** | 1,400 | 1,400 | ||
| Guerin Media | 615 | 615 | ||
| Exterion Media | 2,400 | 2,400 | ||
| Highland Radio | 1,400 | 1,400 | ||
| iRadio | 1,300 | 1,300 | ||
| JP Devlin Media | 2,762 | 2,762 | ||
| Limerick Live 95 | 1,500 | 1,500 | ||
| MediaVest | 41,000 | 41,000 | ||
| Hot Press (Osnovina Ltd) | 3,000 | 3,000 | ||
| Phoenix FM | 123 | 123 | ||
| Shannonside FM | 2,400 | 2,400 | ||
| South East Broadcasting | 1,400 | 1,400 | ||
| South East Radio | 861 | 861 | ||
| Spin South West | 1,400 | 1,400 | ||
| Sunday Business Post | 1900 | 1,900 | ||
| Total | 53,677 | 12,484 | 2,400 | 68,561 |
MEDIA ADVERTISING EXPENDITURE 2013
| Organisation | Print - € | Radio - € | Other - € | Total 2013 |
|---|---|---|---|---|
| Brindley Advertising | 38,262 | 38,262 | ||
| Farm TV | 3,691 | 3,691 | ||
| Guerin Media | 738 | 738 | ||
| Total | 39,000 | 0 | 3,691 | 42,691 |
MEDIA ADVERTISING EXPENDITURE 2012
| Organisation | Print - € | Radio - € | Other - € | Total 2012 |
|---|---|---|---|---|
| Brindley Advertising | 87,515 | 87,515 | ||
| Department of Foreign Affairs and Trade ** | 1,307 | 1,307 | ||
| Guerin Ltd. | 738 | 738 | ||
| Total | 89,560 | 0 | 0 | 89,560 |
MEDIA ADVERTISING EXPENDITURE 2011 (from March)
| Organisation | Print - € | Radio - € | Other - € | Total 2011 |
|---|---|---|---|---|
| Brindley Advertising | 60,650 | 60,650 | ||
| PG Print Media | 726 | 726 | ||
| Total | 61,376 | 0 | 0 | 61,376 |
*€99,000 of this expenditure was recouped from the Department of Environment, Community and Local Government in respect of Water Conservation Grant advertising undertaken on its behalf.
** Relates to joint advertisement by a number of Departments setting out Christmas opening arrangements.
I trust this clarifies the matter for the Deputy.
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