Written answers
Wednesday, 13 January 2016
Department of Defence
Departmental Advertising Expenditure
Aengus Ó Snodaigh (Dublin South Central, Sinn Fein)
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442. To ask the Minister for Defence the annual cost to his Department of advertisements placed on its behalf in newspapers, magazines, television and radio, and social media. [46737/15]
Simon Coveney (Cork South Central, Fine Gael)
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The cost to my Department of advertisements placed on its behalf in newspapers, magazines, television and radio and social media in 2015 was €86,505.67. The details are set out in the table following.
| Company | Advertising Platform | Purpose of Advertisement | Cost € | Total for each Advertising Platform |
|---|---|---|---|---|
| Mediavest Advertising | Radio | Be Winter Ready Information Campaign | 34,406.99 | €34,406.99 |
| Mediavest Advertising | Internet & Social Media - Twitter | Be Winter Ready Information Campaign | 7,255.78 | |
| Mediavest Advertising | Internet & Social Media | Warning notices in respect of military training exercises | 738.00 | €7,993.78 |
| Mediavest Advertising | Newspapers Magazines | Recruitment of Civilian Staff: (i)Senior Physiotherapist (1) (ii) Clinical Psychologist (1) (i) | 8,194.00 | |
| Mediavest Advertising | Newspapers Magazines | Advertising of Easter Sunday Commemoration in three National Newspapers | 4,435.66 | |
| Mediavest Advertising | Newspapers Magazines | Warning notices in respect of military training exercises | 27,522.64 | |
| Direct advertising | Newspapers Magazines | Warning notices in respect of military training exercises | 2,853.60 | |
| The Roscrea People | Magazine | General Promotions for the Civil Defence Organisation among third level students nationally (potential recruits as volunteers) and the local population in the Roscrea area. | 300.00 | |
| Education Magazine | Magazine | 799.00 | €44,104.90 | |
| TOTAL | €86,505.67 | €86,505.67 |
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