Written answers

Wednesday, 11 November 2015

Department of Transport, Tourism and Sport

Tourism Promotion

Photo of Terence FlanaganTerence Flanagan (Dublin North East, Renua Ireland)
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34. To ask the Minister for Transport, Tourism and Sport his assessment of the Dublin - A Breath of Fresh Air tourism marketing campaign; and if he will make a statement on the matter. [39240/15]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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​In line with its regional tourism development functions, Fáilte Ireland has operational responsibility for the development of tourism in Dublin.  In this context, it is pursuing the implementation of "Destination Dublin: A Collective Strategy for Tourism Growth to 2020" through the Grow Dublin Tourism Alliance (GDTA).    

Last month, I launched the "Dublin - A Breath of Fresh Air" brand and associated marketing campaign.  In addition to highlighting Dublin's many great culture and heritage offerings, the new campaign also aims to make potential overseas tourists aware of the magnificent natural surroundings, from the mountains to the sea, all within short and easy access of the city centre.  This is a very attractive and unique combination of attractions for a capital city.  I am confident that the "Dublin - A Breath of Fresh Air" campaign will help to reposition Dublin city and county so that the message about its unique appeal is clearly delivered in an impactful manner in the international marketplace.  Such a message, delivered clearly and with impact, will facilitate the continued attraction of visitors and allow the city to compete strongly with other competitor city destinations overseas. I have asked Fáilte Ireland to provide the Deputy with further operational detail about the "Dublin - A Breath of Fresh Air" campaign.  Please advise my private office if you do not receive a reply within ten working days.

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