Written answers

Tuesday, 3 February 2015

Department of Jobs, Enterprise and Innovation

Departmental Contracts Data

Photo of Patrick O'DonovanPatrick O'Donovan (Limerick, Fine Gael)
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308. To ask the Minister for Jobs, Enterprise and Innovation if he will provide in tabular form a list of all external public relations firms hired by his Department and associated costs incurred from 2007 to 2010; and if he will make a statement on the matter. [4546/15]

Photo of Richard BrutonRichard Bruton (Dublin North Central, Fine Gael)
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The providers of public relations services used by my Department and the Offices of my Department, the details of the services supplied by each provider and the expenditure incurred on such services by my Department for the period 2007 to 2010 were as follows:

2007

Name of PR Company/PR Consultant: Purpose of Expenditure:PR Cost (€):
Leo BurnettAdvertising increase in National Minimum Wage €50,163
Q 4 Interim NCA PR Services€18,150
Form Creative Limited Advertising Campaign for Work-Life Balance Day 2007 (Main design concept for the Campaign)€7,714
The Media Group To devise, implement and manage a national promotion and advertising campaign across a range of media for the ICT Audits Programme for Small Business in Ireland. €16,033
Carr Communications Corporate Communications on matters including annual return dates, the availability of the “pre-filed” annual return and company law compliance.€45,372
DHR Communications Dissemination of EQUAL Programme €28,305
Keating and Associates Communications Strategy for the ODCE€32,670
Millward Brown IMS Market Research for the ODCE€44,790
Keating and AssociatesTo provide NERA with PR Services in the development of a new Communications Strategy.€46,734
Design Tactics NERA – Advertising Media €6,285
OVERALL TOTAL2007-€296,216


2008
Name of PR Company/PR Consultant: Purpose of Expenditure:PR Cost (€):
DHR CommunicationsDissemination of EQUAL Programme €9,547
Keating and AssociatesNERA PR €63,189
Ellard Browne LtdNERA Advertising €605
Cawley Nea LtdNERA Advertising€27,410
Carr Communications Communications for CRO€25,593
Millward Brown/IMS Market Research for the ODCE€15,898
Form Creative LtdDesign work for Media Campaign for Worklife Balance Day 2009 (PR element)
OVERALL TOTAL2008-€147,900


2009
Name of ConsultantsPurposeCost (€)
Keating & AssociatesTo provide NERA with PR Consultancy Services.€20,303
OVERALL TOTAL2009-€20,303


2010
Name of ConsultantsPurposeCost (€)
Keating & AssociatesTo provide NERA with PR Consultancy Services€29,011
OVERALL TOTAL2010 -€29,011
My Department uses external public relations providers having regard to its business needs. In engaging such providers, the Department is mindful of the need to secure value for money and, accordingly strives to keep costs to the minimum.

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