Written answers

Tuesday, 18 November 2014

Department of Transport, Tourism and Sport

Tourism Promotion

Photo of Terence FlanaganTerence Flanagan (Dublin North East, Independent)
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572. To ask the Minister for Transport, Tourism and Sport his plans to set up a dedicated tourism body to promote Dublin internationally in line with other cities; and if he will make a statement on the matter. [44214/14]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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In line with its regional tourism development functions, Fáilte Ireland has responsibility for the development of tourism in Dublin.  In this context, it is pursuing the implementation of  "Destination Dublin: A Collective Strategy for Tourism Growth to 2020", which was developed by the Grow Dublin Taskforce, representing all the key tourism stakeholders in Dublin.

  Last Friday, I announced the establishment of the Grow Dublin Tourism Alliance, which has been set up under Fáilte Ireland to implement the Taskforce’s recommendations.  Chaired by Michael Carey, this group will include a range of stakeholders and others with relevant expertise.  It has been charged with developing a unified brand identity for Dublin to target those market segments with greatest promise for growth.  In this way, the group aims to grow tourism to the capital and allow us compete better with rival city destinations in Europe. 

I have asked Fáilte Ireland to provide the Deputy with any further relevant information relating to its “Destination Dublin” tourism strategy and the new Grow Dublin Tourism Alliance.  Please advise my private office if you do not receive a reply within ten working days.

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