Dara Calleary (Mayo, Fianna Fail)
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488. To ask the Minister for Children and Youth Affairs the design costs for the new Tusla logo; the tender process entered into for the logo design, that is, was it open or restricted, was it advertised on e-tenders and so on; and if she will make a statement on the matter. [11568/14]

Frances Fitzgerald (Dublin Mid West, Fine Gael)
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In preparation for the establishment of the Child and Family Agency on 1st January 2014 and in order to establish a single brand identity, the HSE Children and Family Services decided to formally engage external support. A tendering process was entered into by Children and Family Services and three companies were invited to make presentations.

Creative Inc were selected and contracted for branding purposes. Costs on research, stakeholder engagements, brand architecture, naming, visual identity and logo usage guidelines for the Agency amounted to €30,270.40 excluding VAT.