Pat Deering (Carlow-Kilkenny, Fine Gael)
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50. To ask the Minister for Finance if he will launch an information campaign for the income tax credit on home renovations as very few persons seem to be aware of the scheme. [8666/14]

Michael Noonan (Limerick City, Fine Gael)
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I am informed by the Revenue Commissioners that an extensive information campaign has been underway since the Incentive was announced by me in my Budget speech last October.

The campaign was launched through information on the Revenue website which included detailed Frequently Asked Questions for both Homeowners and Contractors.  This was highlighted through direct engagement with Contractor representative bodies and the national press.  The website material was followed by an electronic and hard copy of a Home Renovation Incentive Guide for Homeowners.  Copies of the Guide were distributed to Revenue's national network of public offices as well as the various Citizens Information Centres around the country.  In addition, the Commissioners have responded to requests, presenting information to both Homeowners and Contractors at seminars and shows and have been proactive in contacting larger businesses and relevant representative bodies to assist on information for websites as well as the promotion and management of the Incentive.

The Revenue Commissioners have confirmed to me that they will continue to monitor awareness of the Incentive amongst the trade and the public and will continue to look at opportunities to maximise the publicity around the relief. They have committed to hosting information stands at upcoming high profile national trade shows, where their staff will provide detailed information to attendees from the general public.

To coincide with the release of the new electronic system in early April, which will facilitate the efficient operation of the Incentive, consideration will be given to conducting a media campaign depending on the level of awareness of the Incentive at that time.  This could include, inter alia, issuing a formal Press Release, preparing articles for local as well as national media and appearance by Revenue staff on local radio to promote the Incentive.  In any event, I am advised an updated Guide, along with extensive Questions and Answers for both Homeowners and Contractors, will be made available through the Revenue website.

While I note the Deputy's concerns, I am satisfied that the Commissioners have already done a substantial amount of work to publicise the Incentive for both the trade and the general public. In addition businesses and trade bodies have been widely advertising its availability and banks and credit unions are offering financing linked to the incentive.  If necessary, I am advised, that publicity will be ramped up to inform interested parties about the Incentive when the electronic system is being launched.