Written answers

Tuesday, 11 February 2014

Department of Justice and Equality

Departmental Advertising Expenditure

Photo of Damien EnglishDamien English (Meath West, Fine Gael)
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453. To ask the Minister for Justice and Equality the total amount of spend on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular readable form; and if he will make a statement on the matter. [6586/14]

Photo of Alan ShatterAlan Shatter (Dublin South, Fine Gael)
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I wish to inform the Deputy that my Department does not, as a matter of policy, incur advertising expenditure. However, expenditure does arise from time to time on public information notices such as, for example relevant campaigns related to raising awareness on human trafficking, the dangers of fireworks, illegal drug dealing or the bringing into force of new legislation and other statutory notices. In regard to the Deputy's question please find the information requested in the table hereunder:

MediumAmount (€)
TV188,395
Print85,713
Radio141,705
Outdoor80,461
Internet/Social Media81,944
TOTAL578,218

The Deputy should note that the above table does not include expenditure by statutorily independent agencies under the remit of my Department as I am not responsible to the Dáil for operational matters concerning such bodies.

The Deputy should also note that it is not possible to provide a comprehensive breakdown of payments to advertising agencies as some costs, such as the Public Information Notice on the dangers of fireworks for example, was placed on behalf of my Department by an advertising agency which has a Government contract for such business. I can however inform the Deputy that the total amount paid to advertising agencies outside of the remit of the Government contract was €30,292.

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