Damien English (Meath West, Fine Gael)
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315. To ask the Minister for Social Protection the total amount spent on advertising by her Department and each agency under her aegis in 2013; if she will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, internet and social media platform advertising; the amount spent on advertising agencies; if she will provide the information in tabular form; and if she will make a statement on the matter. [6588/14]

Joan Burton (Dublin West, Labour)
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In 2013 the total amount spent on advertising by my Department was €147,490. The breakdown by advertising type is outlined in the following table:

Expenditure on advertising by my Department falls into two main categories:

- routine newspaper advertising such as advising the public of permanent or temporary office closures and relocations, recruitment to local and branch offices, Christmas arrangements; and

- advertising to promote awareness of specific schemes and services which may include campaigns on radio, television and in the print media.

Where print media advertising is required, the Department ensures inclusion of any relevant local press together with the national press where appropriate.

In 2013 the total amount spent on advertising by agencies under the aegis of my Department was €271,503. The breakdown is outlined in the following table: