Written answers
Tuesday, 11 February 2014
Department of Public Expenditure and Reform
Departmental Advertising Expenditure
Damien English (Meath West, Fine Gael)
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246. To ask the Minister for Public Expenditure and Reform the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular form; and if he will make a statement on the matter. [6587/14]
Brendan Howlin (Wexford, Labour)
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In response to the Deputy's question the following tables outline the amount spent on advertising by my Department and each agency under my remit in 2013:
| Organisation | Media Outlet | Subtotal | TotalAmount |
|---|---|---|---|
| Department of Public Expenditure and Reform | €2,091.00 | ||
| + | €223,441.57 | + | |
| + | Radio & Online | €2,776.64 | |
| Office of Public Works | Outdoor | €11,054.00 | €237,272.21 |
| + | Print** | €487,919.21 | + |
| + | Online | €6,477.18 | + |
| Public Appointments Service (Recruitment Advertising)* | Social Media | €6,438.39 | €500,834.78 |
| State Laboratory | + | €4,236.12 | |
| Valuation Office | + | €6,192.00 | |
| + | €33,960.34 | + | |
| + | Radio | €2,548.56 | + |
| Office of the Ombudsman | Online | €9,961.00 | €46,469.90 |
| + | €55,879.54 | + | |
| + | Radio | €18,077.89 | + |
| + | Online | €14,735.44 | + |
| Institute of Public Administration | Outdoor Advertising | €9,963.00 | €98,655.87 |
| + | €3,847.22 | + | |
| Special EU Programmes Body (SEUPB) *** | Online | €236.68 | €4,083.90 |
| Total | + | + | €899,835.78 |
**Paid to the advertising company in accordance with the terms of the Government Contract for the placement of advertising in the print media; cost includes advertising in the print media and agency costs.
***This total amount of spend was for recruitment purposes only. Where required, an exchange rate of £1 - €1.199 was used.
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