Written answers
Tuesday, 11 February 2014
Department of Defence
Departmental Advertising Expenditure
Damien English (Meath West, Fine Gael)
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476. To ask the Minister for Defence the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown of the amount spent on each of TV, radio, print, outdoor, internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular form; and if he will make a statement on the matter. [6579/14]
Alan Shatter (Dublin South, Fine Gael)
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Details of expenditure on advertising by my Department and the Defence Forces in 2013 are set out in the table below.
Advertising Platform | Advertising Company | Amount |
---|---|---|
TV | N/A | Nil |
Radio | Mediavest | €34,632 |
Print (through an Advertising Agency) | Brindley Advertising Agency Mediavest Durrow Communications Ltd | €128,210 €6,890 €1,353 |
Print (Direct advertising in Newspapers & Magazines) | N/A | €5,534 |
Outdoor | N/A | Nil |
Internet & Social Media | Facebook Brindley Advertising Agency | €6,774 €2,214 |
Total | - | €185,607 |
I am satisfied that the expenditure incurred represents value for money, and I remain committed to an overall policy of reducing costs and maximising efficiency and effectiveness in respect of all media advertising undertaken by my Department.
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