Terence Flanagan (Dublin North East, Independent)
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630. To ask the Minister for Health his plans to ban the advertising of cheap alcohol deals in newspapers; and if he will make a statement on the matter. [48847/13]

James Reilly (Dublin North, Fine Gael)
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The Government has approved an extensive package of measures to deal with alcohol misuse, on foot of the recommendations in the National Substance Misuse Strategy Steering Group Report. Legislation is being developed to provide for, inter alia, a regime of minimum unit pricing for alcohol. The policy of minimum unit pricing will be complemented by implementation of the recommendation in the National Substance Misuse Strategy Steering Group Report that an enforcement mechanism and regulations under Section 16 of the Intoxicating Liquor Act, 2008 be developed. Section 16 provides for the making of regulations which may prohibit or restrict the advertising, promoting, selling or supplying of alcohol at reduced prices or free of charge in order to reduce the risk of a threat to public order and health-risks arising from the excessive consumption of alcohol.