Jim Daly (Cork South West, Fine Gael)
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738. To ask the Minister for Arts, Heritage and the Gaeltacht the total cost of all media advertising to his Department for each of the past five years; the efforts his Department is making to ensure that local media both print and radio are being supported as well as national media by his Department's budget; and if he will make a statement on the matter. [37472/13]

Jimmy Deenihan (Kerry North-West Limerick, Fine Gael)
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As the Deputy will be aware my Department was formally established in June 2011 and I have provided the information requested by the Deputy from that date in the accompanying table:

The majority of this advertising expenditure relates to the National Parks and Wildlife Service of my Department. In this context, the Deputy should note that the Department is statutorily obliged, under the Birds and Natural Habitats Regulations to advertise nature conservation designations in at least one newspaper circulating in the area covered by the designation and may also broadcast it on a radio channel generally available in that same area. I should say that national media are also used from time to time when the Department has a site of national importance, such as a marine site which can be of interest to people nationally.