Jim Daly (Cork South West, Fine Gael)
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507. To ask the Minister for Jobs, Enterprise and Innovation the total cost of all media advertising to his Department for each of the past five years; the efforts his Department is making to ensure that local media, both print and radio, are being supported as well as national media by his Department's budget; and if he will make a statement on the matter. [37481/13]

Richard Bruton (Dublin North Central, Fine Gael)
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The total cost of all media advertising to my Department and the Offices of my Department for each of the past five years is outlined in the table below. In placing advertising in media outlets, my Department has regard to the cost of the advertising and the need to ensure that advertising is directed at the optimum target audience for the advertisement concerned.