Written answers
Thursday, 9 May 2013
Department of Social Protection
Mortgage Arrears Proposals
Stephen Donnelly (Wicklow, Independent)
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127. To ask the Minister for Social Protection if she disclose the full details of the web traffic for the Citizens Information Board's website keepingyourhome.ie, detailing unique visitors, pageviews, bouncerates, average visit duration,new vs returning visitors, traffic sources, page popularity and so on; and if she will make a statement on the matter. [22111/13]
Joan Burton (Dublin West, Labour)
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The Mortgage Arrears Information and Advice Service was established to provide a comprehensive and coordinated approach to assist people in mortgage distress.
The website www.keepingyourhome.ie was substantially redesigned and now acts as the key online access portal for comprehensive mortgage arrears information. It is one of the two measures set up to provide mortgage information, the other was the establishment of a Mortgage Arrears Information Helpline within the Citizens Information Board. Both services focus on the provision of comprehensive mortgage arrears information in particular to people in arrears or pre-arrears. The third element of the service is the provision of independent financial advice to mortgage holders who are being presented with long term mortgage resolution proposals by their lenders.
The following details the web traffic to the site since its enhancement in June 2012:
| Month | Unique visitors | Number of visits | Pageviews | Average pageviews per visit | Average duration of visit |
|---|---|---|---|---|---|
| Jun 2012 | 3,330 | 4,832 | 18,968 | 3.92 | 3m 37 sec |
| Jul 2012 | 3,771 | 5,270 | 22,049 | 4.18 | 3m 45 sec |
| Aug 2012 | 3,709 | 5,248 | 20,088 | 3.82 | 4m 02 sec |
| Sep 2012 | 6,235 | 9,056 | 37,232 | 4.11 | 4m 19 sec |
| Oct 2012 | 6,398 | 8,951 | 33,555 | 3.74 | 3m 59 sec |
| Nov 2012 | 4,947 | 6,971 | 29,244 | 4.19 | 3m 56 sec |
| Dec 2012 | 4,521 | 6,858 | 24,997 | 3.64 | 4m 18 sec |
| Jan 2013 | 7,477 | 10,676 | 32,628 | 3.05 | 3m 14 sec |
| Feb 2013 | 6,971 | 10,145 | 32,268 | 3.18 | 3m 14 sec |
| Mar 2013 | 8,661 | 13,005 | 46,387 | 3.56 | 3m 51sec |
| Apr 2013 | 10,632 | 16,297 | 64,774 | 3.97 | 5m 03 sec |
There is no information available on new v. returning visitors or on bounce rates.
Over 55% of visitors come to the site directly, about 25% are referred from other sites such as mabs.ie, citizensinformation.ie and nca.ie (National Consumer Agency) and the remainder come via search engines, such as Google and Bing.
After the homepage of the site, the five most popular pages in April were:
Overview: For Homeowners
Mortgage Arrears Resolution Process (MARP)
Mortgage Arrears Information and Advice Service: Panel of Accountants
Overview: Problem Debt
Mortgage Arrears
The increasing use of the website indicates the value that people are receiving from this service. The CIB place great emphasis on ensuring that the information on the website is continuously monitored and kept current.
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