Dara Calleary (Mayo, Fianna Fail)
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320. To ask the Minister for Social Protection the total amount spent on the design and roll out of Intreo the new public service brand for the one stop shop for employment services and welfare entitlements; what the redesign involved; the matters on which the money was spent; and if she will make a statement on the matter. [2462/13]

Joan Burton (Dublin West, Labour)
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The costs arising during the development of the new service identity related to the initial design, the design implementation (including signage), some translation costs, the cost of royalty free images and trademark search & registration. The costs to date, are approximately €153,235, which can be broken down as follows:

- Rebranding (Design development and implementation): €59,516;

- Promotional Activity (Information Leaflets): €19,417; and

- Signage (interior and exterior): €74,302.

Please note that the signage relates to 11 offices implemented in 2012. However, we are awaiting invoices for interior signage at 7 of these offices. A particular effort was made to keep costs down during the development of the new identity, through procuring services via public tender from various suppliers to ensure cost effectiveness.