Dara Calleary (Mayo, Fianna Fail)
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To ask the Minister for Social Protection the total amount spent on the design and roll out of 'Intreo' the new public service brand for the one stop shop for employment services and welfare entitlements; if he will detail exactly what the redesign involved and what the money was spent on; and if she will make a statement on the matter. [1514/13]

Joan Burton (Dublin West, Labour)
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The costs arising during the development of the new service identity related to the initial design, the design implementation (including signage), some translation costs, the cost of royalty free images and trademark search & registration. The costs to date, is approximately €153,235, which can be broken down as follows: 1. Re-branding (Design development and implementation) €59,516.; 2. Promotional Activity (Information Leaflets): €19,417; 3. Signage (interior and exterior): €74,302. Please note that the signage relates to 11 offices implemented in 2012. However we are awaiting invoices for interior signage at 7 of these offices.

A particular effort was made to keep costs down during the development of the new identity, through procuring services via public tender from various suppliers to ensure cost effectiveness. The initial work on the development of the identity and new name and logo of the new service was carried out by Creative Inc. Following a separate tender, work on the implementation of the new name and identity in the Department’s offices was carried out by Language Ltd.