Written answers
Tuesday, 16 October 2012
Department of Finance
National Treasury Management Agency Staff
Michael McGrath (Cork South Central, Fianna Fail)
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To ask the Minister for Finance the amount of money spent in 2010, 2011 and to date in 2012 broken down between money spent on print media, broadcast media, online media and so on by the National Treasury Management Agency on advertising the various State savings products. [44445/12]
Michael Noonan (Limerick City, Fine Gael)
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An Post is responsible for marketing the State Savings products (savings bonds, savings certificates, prize bonds, national instalment savings and national solidarity bond) on behalf of the National Treasury Management Agency (NTMA). The following table sets out the amounts paid out on advertising in the media in respect of the State Savings schemes in 2010, 2011 and to date in 2012:
2010 | 2011 | 2012 (to end-September) | |
---|---|---|---|
Medium | € (excluding VAT) | € (excluding VAT) | € (excluding VAT) |
TV | €315,455 | €306,841 | €260,606 |
Press | €302,712 | €322,548 | €153,301 |
Digital | €101,213 | €13,846 | €22,267 |
Radio | €236,108 | €252,934 | €107,813 |
TOTAL | €955,488 | €896,170 | €543,987 |
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