Michael Kitt (Galway East, Fianna Fail)
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Question 352: To ask the Minister for Social Protection her views on the recent advertising by multi-national companies, where alcoholic drink in included with other products to purchase with the child benefit payment; and if she will make a statement on the matter. [36030/12]

Joan Burton (Dublin West, Labour)
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Child benefit is a universal payment, whose primary objectives are to assist parents and others in meeting the cost associated with raising children and in contributing towards alleviating child poverty. It is recognised that this payment is an important source of income for all families, particularly during a time of recession and unemployment, and plays an important part in the ability of households with children to meet their ongoing needs. Furthermore, the payment is provided in a way that provides parents with the flexibility to determine how this benefit might best be used in the interest of their children.

With regard to the case referred to by the Deputy, I had stated at the time that targeted promotions of cheap alcohol are inappropriate where they divert badly needed funds from children and families. I note from media reports that the company in question said that the promotion was not part of a national marketing plan or promotional strategy and had instructed the retailers involved to withdraw the promotion.