Pádraig Mac Lochlainn (Donegal North East, Sinn Fein)
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Question 31: To ask the Minister for Transport, Tourism and Sport the role he sees for sport in the promotion of the national image in 2012; the way he intends to ensure that role is realised; and if he will make a statement on the matter. [1535/12]

Michael Ring (Mayo, Fine Gael)
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Sport undoubtedly showcases Ireland around the world and we have a proud tradition in the international sporting arena where we consistently punch above our weight. On the back of the success of Irish golfers in major golf tournaments in recent years, Tourism Ireland has developed the "Home of Champions" campaign to promote golfing holidays in Ireland.

As Minister of State with responsibility for both Sport and Tourism, I want to ensure that Ireland's position as a leading location for international sporting events is further developed and enhanced. The Programme for Government includes a provision that event tourism will be prioritised to continue to bring major events to Ireland. The hosting of sports events gives an opportunity to show that a small country can successfully host big events, such as the Tall Ships, Volvo Ocean Race or the Solheim Cup.

The hosting of sports events also provides a great showcase for Ireland as a country. Millions around the world watch big sporting events on their television screens and this provides a great opportunity for people to view a positive image of Ireland. The media coverage of sports tourism events helps to put Ireland onto travel itineraries as a holiday destination.

Fáilte Ireland supports the sports tourism sector under the festivals and events initiative and allocated €3.8 million in 2011 for direct financial support to festivals and events, including sports. The Volvo Ocean Race will return to Ireland in 2012 with its finale in Galway while Dún Laoghaire will host the World Youth Championship sailing event next year. The major international publicity drive around the Volvo Ocean Race has already commenced.