Robert Troy (Longford-Westmeath, Fianna Fail)
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Question 143: To ask the Minister for Jobs, Enterprise and Innovation if he will consider legislation to tackle below-cost selling of alcohol. [38893/11]

Richard Bruton (Dublin North Central, Fine Gael)
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Pricing strategies, including selling below cost, in any business are a legitimate marketing tool and are the normal outcome of the competitive process. I have no direct function in relation to pricing strategies which are a matter for the retailer and are not an offence unless they involve abuse of a dominant position.

The sale of alcohol is essentially regulated by the liquor licensing laws, which are the policy responsibility of the Minister for Justice and Equality and I have no direct function in this matter.