Pádraig Mac Lochlainn (Donegal North East, Sinn Fein)
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Question 31: To ask the Minister for Transport, Tourism and Sport the role he sees for sport in the promotion of the national image; how he intends to ensure this is realised; and if he will make a statement on the matter. [33406/11]

Michael Ring (Mayo, Fine Gael)
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Sport undoubtedly showcases Ireland around the world and we have a proud tradition in the international sporting arena where we consistently punch above our weight. Tourism Ireland is continuing to capitalise on the excellent publicity overseas surrounding Ireland's top golfers. The recent Home of Champions campaign is helping to promote golfing holidays on the back of the recent major wins by Irish golfers.

As Minister of State with responsibility for both Sport and Tourism, I want to ensure that Ireland's position as a leading location for international sporting events is further developed and enhanced. The Programme for Government includes a provision that event tourism will be prioritised to continue to bring major events to Ireland. The hosting of sports events gives an opportunity to show that a small country can host big events, such as the Tall Ships, Volvo Ocean Race or the Solheim Cup, in an efficient and capable manner.

The hosting of sports events also provides a great showcase for Ireland as a country. Millions around the world watch big sporting events on their television screens and this provides a great opportunity for people to view a positive image of Ireland. The media coverage of sports tourism events helps to put Ireland onto travel itineraries as a holiday destination. Fáilte Ireland continues to support the sports tourism sector under the festivals and events initiative and has allocated €3.8 million in 2011 for direct financial support to festivals and events, including sports. The Volvo Ocean Race will return to Ireland in 2012 with its finale in Galway while Dún Laoghaire will host the World Youth Championship sailing event next year.