Leo Varadkar (Dublin West, Fine Gael)
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Question 487: To ask the Minister for Community, Equality and Gaeltacht Affairs if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns during the course of 2010 to promote policies or programmes being implemented by those agencies or by his Department; the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising and other forms of advertising and consultancy or production costs; and if he will make a statement on the matter. [3424/11]

Leo Varadkar (Dublin West, Fine Gael)
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Question 488: To ask the Minister for Community, Equality and Gaeltacht Affairs if he has carried out, during the course of 2010, advertising campaigns to promote any policies or programmes being implemented by his Department; the name of the campaign or relevant programme; the total cost of advertising in publications, broadcast advertising, outdoor advertising and consultancy or production costs; and if he will make a statement on the matter. [3439/11]

Pat Carey (Dublin North West, Fianna Fail)
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I propose to take Questions Nos. 487 and 488 together.

I assume that the Deputy is referring to advertising campaigns carried out for particular promotional purposes, rather than cases where advertising was used in a standard way to draw the attention of the public to grant or sponsorship schemes. One such campaign was carried out by the Office of the Minister for Drugs, which is a cross-Departmental office located in my Department. The campaign, which was rolled out in 2010 in conjunction with the Drugs Task Forces, aimed to increase awareness and use of the confidential "dial to stop drugs" phone service, as part of the Government's response to increased intimidation in local communities. The total cost of the campaign was €178,016. This included the cost of national radio advertising (€40,000); on-line advertising (€10,000); printed material and Local Task Force initiatives, including delivery of leaflets, etc (€53,206); and local radio advertising (€37,500). The cost of planning & PR services, phone line rental, call centre services for the public, etc, amounted to €37,310.

With regard to State bodies/agencies funded from my Department's Vote Group, I am advised that two advertising campaigns were carried out by the Equality Authority in 2010. Relevant details are set out in the following table.