Written answers

Tuesday, 25 January 2011

Department of Environment, Community and Local Government

Departmental Expenditure

8:00 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 403: To ask the Minister for the Environment, Heritage and Local Government if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns during the course of 2010 to promote policies or programmes being implemented by those agencies or by his Department; the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising and other forms of advertising and consultancy or production costs; and if he will make a statement on the matter. [3428/11]

Photo of Éamon Ó CuívÉamon Ó Cuív (Galway West, Fianna Fail)
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The Department does not hold information in relation to advertising campaigns carried out by State Agencies, Boards or other bodies under the aegis of the Department.

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 404: To ask the Minister for the Environment, Heritage and Local Government if he has carried out, during the course of 2010, advertising campaigns to promote any policies or programmes being implemented by his Department; the name of the campaign or relevant programme; the total cost of advertising in publications, broadcast advertising, outdoor advertising and consultancy or production costs; and if he will make a statement on the matter. [3443/11]

Photo of Éamon Ó CuívÉamon Ó Cuív (Galway West, Fianna Fail)
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The Department carries out a number of advertising campaigns relevant to its remit, in order to promote awareness and behaviour change, to consult with the public, or to provide information. Details of advertising campaigns carried out by the Department in these regards in 2010 are set out in the following table. Costs shown include the total cost of advertising in publications, broadcast advertising or outdoor advertising, which incorporates consultancy and production costs, where applicable.

Advertising CampaignCost
National Climate Change Awareness Campaignâ'¬22,192
National Tidy Towns Competitionâ'¬21,319
National Biodiversity Weekâ'¬8,850
International Year of Biodiversityâ'¬2,414
Fire Safety Promotion(October 2009 - February 2010)â'¬636,984
Fire Safety Promotion(October 2010 - February 2011)â'¬571,903
Fire Safety Week 2010(including contribution to Northern Ireland Fire & Rescue Services towards Fire Safety Week 2010)â'¬45,740
National Inventory of Architectural Heritageâ'¬4,603
Built Heritage Advice Seriesâ'¬424
World Heritage (UNESCO World Heritage Programme)â'¬5,748
'Value your Vote' Electoral Register Awareness Campaignâ'¬37,017
Heritage Week 2010â'¬4,235

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