Bernard Durkan (Kildare North, Fine Gael)
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Question 116: To ask the Minister for Tourism, Culture and Sport the extent to which she expects the sectors for which she has direct or indirect responsibility to influence job creation over the foreseeable future; and if she will make a statement on the matter. [44436/10]

Mary Hanafin (Dún Laoghaire, Fianna Fail)
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With regard to the tourism, culture and sport sectors, safeguarding existing jobs and supporting job creation has been my priority since taking up office as Minister. In particular, it is my policy to develop and support the tourism industry in partnership with those bodies that represent tourism business. Despite the difficulties in our public finances, the Government increased the tourism services budget in 2010 by providing more than €153 million, which is an increase of 3 per cent over the 2009 outturn.

The State tourism agencies are maintaining their marketing drives to attract overseas and domestic tourists to holiday in Ireland. Tourism Ireland is continuing its marketing activities in Great Britain, mainland Europe and North America, highlighting ease of access, great fares and offers from the industry and showcasing the wonderful holiday experiences available here. Here at home, Fáilte Ireland's €4 million home holiday marketing programme is also continuing apace. In 2010, Fáilte Ireland is investing more than €11 million in the form of direct supports and advice for tourism enterprises. Business supports are aimed at assisting key tourism businesses to increase their international customer base, better manage their cost base, improve overall performance and sustain employment levels.

The Government further demonstrated its commitment to tourism by the inclusion of the sector in a range of cross-cutting measures – including the Employment Subsidy Scheme, the Work Placement Programme, the Credit Review System and incentives for investment in energy-efficiency – all of which support sustainable tourism enterprises and employment. Tourism businesses accessed the second call for applications under the Employment Subsidy Scheme, under which total support of €65 million was available to protect vulnerable employment. The take-up of this scheme in the hotel sector was very strong. Further specific measures originally announced in the last Budget that are helping tourism include the changes in alcohol excise duties and VAT and the free rail travel initiative aimed at senior citizens visiting Ireland from abroad.

The Strategy and Action Plan for Irish Trade, Tourism and Investment to 2015, published at the end of September, envisages the creation of an additional 15,000 jobs in the tourism and hospitality sector by 2015. With regard to culture, I remain committed to supporting and funding this sector to ensure the maintenance of as much employment as possible. My policy is to promote and strengthen the sector in all its forms, increase access to and participation in the arts and culture, make culture an integral and valued part of our national life, and maximise the potential for cultural tourism, including associated employment spin-offs.

The sports sector is also a major contributor to the economy - a contribution which includes sports tourism, ticket sales, subscriptions and the cost of playing sport, together with the purchase of sports equipment and the economic value of time given by volunteers. There is also a very extensive financial dividend to be obtained through the benefits of hosting major sporting events, particularly those with an international dimension. With specific regard to employment, the Irish Sports Council, through its grant funding to the National Governing Bodies of Sport, supports a large number of jobs throughout the country. The Department's capital expenditure, through its Sports Capital Programme and Local Authority Swimming Pool Programme, is also a major contributor to employment.