Written answers

Wednesday, 12 May 2010

Department of Health and Children

Alcohol Marketing

9:00 pm

Photo of Andrew DoyleAndrew Doyle (Wicklow, Fine Gael)
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Question 136: To ask the Minister for Health and Children if there is evidence of a reduction in the exposure of young persons to alcohol marketing and promotions since she agreed to self-regulation by the industry; and if she will make a statement on the matter. [19380/10]

Photo of Áine BradyÁine Brady (Kildare North, Fianna Fail)
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The current Code of Practice on Alcohol Marketing, Communications and Sponsorship is due for review this year. As part of that review the Department is carrying out an assessment of the available evidence to establish the effectiveness of the Codes in achieving their objective to reduce the exposure of young people to alcohol advertising and marketing. The results of this review will inform the Department's policy on the controls needed on alcohol marketing in the coming years.

Photo of Andrew DoyleAndrew Doyle (Wicklow, Fine Gael)
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Question 137: To ask the Minister for Health and Children the amount of money spent on health promotion regarding alcohol each year from 2005 to 2009, inclusive; and if she will make a statement on the matter. [19381/10]

Photo of Áine BradyÁine Brady (Kildare North, Fianna Fail)
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I presume that the Deputy is referring to health promotion awareness and campaigns relating to alcohol in the years 2005 to 2009. Responsibility for health promotion campaigns transferred to the Health Service Executive during 2006. I wish to advise the Deputy that due to industrial action affecting the Health Service Executive it is not possible for the Executive to supply the information with regard to 2006 to 2009. If this matter remains of continuing concern to you, however, I would invite you to raise it with me again in due course.

Based on the records available in the Department the amount spent on alcohol awareness and campaigns in 2005 was approximately €1,050,000. Expenditure of approximately €210,000 was incurred in 2006 on alcohol awareness and campaigns during the transition phase of responsibility moving to the HSE.

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