Written answers

Tuesday, 19 January 2010

Department of Education and Science

Departmental Agencies

9:00 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 988: To ask the Minister for Education and Science if he will make a statement on the new responsibilities given to Enterprise Ireland to market Ireland as a destination for under and postgraduate students. [1320/10]

Photo of Batt O'KeeffeBatt O'Keeffe (Cork North West, Fianna Fail)
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Under the new arrangements which I have recently put in place to promote Ireland as a centre for international education, Enterprise Ireland has been given operational responsibility, under my authority, for the marketing and promotion of the "Education Ireland" brand overseas and the development, promotion and marketing of international higher education. Its functions include: supporting the development of Irish higher education exports with a focused approach that will yield the highest returns; further developing the "Education Ireland" website and brand overseas; forging international strategic partnerships for Irish higher education institutions and identifying and developing sectors and locations where there is potential for greater international collaboration leading to benefits for Ireland and working with the Higher Education Authority (HEA) as appropriate in this area; working with the higher education institutions and their international offices in the development of their sales and marketing capabilities and "offering" for international markets; working with the HEA to identify and seek to resolve issues which affect the international competitiveness of the relevant higher education institutions. In support of these activities, relevant resources (including staff resources) have been allocated to Enterprise Ireland on foot of the winding up of the International Education Board Ireland (IEBI), which previously managed the "Education Ireland" brand and website.

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