Darragh O'Brien (Dublin North, Fianna Fail)
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Question 217: To ask the Tánaiste and Minister for Enterprise, Trade and Employment her views on preparing guidelines for retailers here regarding the way to label illegal settlement produce in order that consumers can differentiate between Palestinian produce and illegal settlement produce. [31607/09]

Mary Coughlan (Donegal South West, Fianna Fail)
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The Consumer Protection Act 2007 includes specific provisions in relation to the provision of information to consumers in the course of commercial transactions. Specifically the Act provides that the provision of false information in relation to the geographical or commercial origin of a product and where that information would be likely to cause the average consumer to make a transactional decision that the average consumer would not otherwise make, that such a practice is a misleading commercial practice. Traders who engage in misleading commercial practices commit an offence and are liable on conviction on indictment or on summary conviction, as the case may be, to the fines and penalties provided for under the Act. Evidence of traders engaging in misleading commercial practices should be brought to the attention of the National Consumer Agency, which is the body responsible for the enforcement of the Consumer Protection Act 2007.