Written answers
Tuesday, 10 March 2009
Department of Education and Science
Departmental Advertising
9:00 pm
Denis Naughten (Roscommon-South Leitrim, Fine Gael)
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Question 565: To ask the Minister for Education and Science the cost of public advertising funded by his Department in 2008; the breakdown between statutory and non-statutory; and if he will make a statement on the matter. [10060/09]
Batt O'Keeffe (Cork North West, Fianna Fail)
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During 2008 the cumulative value of advertising placed by my Department was €340,000.
A significant amount of the advertising placed related to teacher education services. Advertisements were placed to fill vacancies for secondment to educational support services such as the education centre network as well as curriculum and subject areas support services at both primary and post primary level.
My Department advertises for a wide range of educational related schemes and programmes. In general the advertising encompasses, for example, expenditure on the following categories: staff appointments in the education sector, invitations to attend local hearings, invitations to forward submissions on education related schemes/projects and invitations to tender for school building projects.
A detailed breakdown of the type of advertising placed between statutory and non-statutory categories is not readily available in my Department.
If the Deputy has a particular advertising campaign in mind I would be happy to have my officials obtain the relevant details and communicate them to the Deputy.
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