Richard Bruton (Dublin North Central, Fine Gael)
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Question 95: To ask the Minister for Health and Children if she has assessed complaints that the methods proposed to restrict the display of tobacco products will have excessive compliance costs for small stores and that the simple packs display solution allowed for in law would be an effective restriction at much lower cost in fittings and operation. [36648/08]

Mary Wallace (Meath East, Fianna Fail)
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From 1/7/2009 some key provisions of the Public Health (Tobacco) Acts 2002 and 2004 are to be commenced, including a ban on all point of sale advertising and a requirement that tobacco products are dispensed from a closed container out of view of the customer. It is anticipated that, in most retail outlets, what will be required of retailers to meet the requirements of the legislation are adjustments to the fitting out of their outlets and not necessarily a total re-fit.

From 1/7/2009 all advertising of tobacco products will be prohibited under Section 33 of the Public Health (Tobacco) Acts 2002 and 2004 (as amended). A permanent display of a single pack of a tobacco product constitutes an advertisement and is precluded by the legislation.