John O'Mahony (Mayo, Fine Gael)
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Question 527: To ask the Tánaiste and Minister for Enterprise, Trade and Employment the expenditure in 2007 on public relations; her views on whether this is value for money; and if she will make a statement on the matter. [ 23652/08]

Mary Coughlan (Donegal South West, Fianna Fail)
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I interpret the Deputy's question as relating to the cost of promotional campaigns to publicise specific programmes being implemented by my Department.

In 2007, my Department or the offices that come under the aegis of my Department carried out a number of such campaigns. The name of the campaigns and the total costs of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the campaigns is included in the following table.

In the case of major public awareness campaigns undertaken by my Department, the Department's practice is to use a specialist advertising company chosen by public tender who advise the Department on the most appropriate media to be used, based on the main criteria of value for money and effectiveness of geographical coverage.