Written answers
Thursday, 5 June 2008
Department of Finance
Departmental Advertising
3:00 pm
Leo Varadkar (Dublin West, Fine Gael)
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Question 71: To ask the Minister for Finance if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the years 2005, 2006 and 2007; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, on-line advertising, outdoor advertising, and other forms of advertising as well as consultancy or production costs for each of these years; and if he will make a statement on the matter. [22348/08]
Leo Varadkar (Dublin West, Fine Gael)
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Question 72: To ask the Minister for Finance if agencies, boards, quangos or other bodies within the remit of his Department have carried out or will carry out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the course of 2008; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, on-line advertising, outdoor advertising and other forms of advertising as well as consultancy or production costs to date in 2008; the anticipated cost by the end of 2008; and if he will make a statement on the matter. [22362/08]
Leo Varadkar (Dublin West, Fine Gael)
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Question 73: To ask the Minister for Finance if his Department has in the year to date or intends by year end to carry out any advertising campaigns to promote policies or programmes being implemented by his Department; the details of those campaigns; the costs of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs incurred in the year to date, the costs that are expected to be incurred by year's end; and if he will make a statement on the matter. [22375/08]
Brian Lenihan Jnr (Dublin West, Fianna Fail)
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I propose to take Questions Nos. 71 to 73, inclusive, together.
The following tables set out the details sought by the Deputy in respect of advertising campaigns proposed or undertaken by my Department, the Office of the Revenue Commissioners, the Valuation Office and the Office of Public Works.
The Department of Finance | |||||
Campaign/Purpose | Cost (incl VAT) of Advertising in Publications | Cost (incl VAT) of Outdoor Advertising | Cost (incl VAT) of Advertising in Broadcast Media | Cost (incl VAT) of any associated Consultancy/ Production | |
€ | € | € | € | ||
2005 | NDP/CSF Public Information & Awareness | 125,487 | — | — | — |
2005 | Promotion of the etenders website, www.etenders.gov.ie | 22,633 | — | 31,046 | 30,422 |
2006 | NDP/CSF Public Information & Awareness | 195,503 | — | — | — |
2006 | Promotion of the etenders website, www.etenders.gov.ie | 7,072 | — | 29,543 | 25,943 |
2007 | NDP 2007-2013 Public Information & Awareness | 7,439 | — | — | — |
2007 | Promotion of the etenders website, www.etenders.gov.ie | — | — | — | — |
2008 YTD | NDP 2007-2013 Public Information & Awareness | 2,420 | — | — | — |
The Office of the Revenue Commissioners | |||||
Campaign/Purpose | Cost (incl VAT) of Advertising in Publications | Cost (incl VAT) of Outdoor Advertising | Cost (incl VAT) of Advertising in Broadcast Media | Cost (incl VAT) of any associated Consultancy/ Production | |
€ | € | € | € | ||
2005 | Bulk Issue | 54,595 | — | — | 1,513 |
2005 | Customer Contact | 93,463 | — | — | 3,051 |
2005 | CGT | 67,962 | — | — | 1,252 |
2005 | P35 | 71,519 | — | 124,003 | 23,837 |
2005 | Pay & File | 64,263 | — | 284,987 | 28,024 |
2005 | Budget Freephone | 14,173 | — | — | 434 |
2005 | Insurance Investigation | 397,889 | — | 148,327 | 15,198 |
2005 | VRT: Number Plates | 23,527 | — | — | 1,513 |
2005 | Tax Credits | 113,566 | — | 44,918 | 4,840 |
2006 | P35 deadline | 65,046 | — | 133,319 | 10,708 |
2006 | Pay & File deadline | 64,286 | — | 226,417 | 13,855 |
2006 | Tax reliefs/entitlements | 19,830 | 201,808 | 154,249 | 29,216 |
2006 | Nursing Home charges | 25,328 | — | — | — |
2006 | Budget Helpline | 30,240 | — | — | 869 |
2006 | Capital Gains Tax deadline | 10,382 | — | — | 500 |
2006 | Automated Entry Processing | 6,407 | — | — | 392 |
2007 | Bulk Issue | 62,594 | — | 49,527 | 2,632 |
2007 | CGT | 23,003 | — | — | 1,035 |
2007 | P35 | 74,698 | — | 144,688 | 12,064 |
2007 | Pay and File | 67,136 | — | 320,875 | 9,662 |
2007 | Budget Freephone | 18,871 | — | — | 434 |
2007 | PAYE Self Service | 215,575 | 24,200 | 197,776 | 27,497 |
2007 | 65s DIRT | 28,656 | — | 24,079 | 4,477 |
2007 | Claim your reliefs | 171,536 | 208,379 | 191,505 | 14,774 |
2008 YTD | Bulk Issue | 54,602 | — | — | 1,815 |
2008 YTD | Entitlements | 1,951 | — | — | — |
2008 YTD | PAYE Online | 107,271 | — | 145,933 | 29,948 |
2008 YTD | P35 | 77,006 | — | 151,961 | 18,755 |
2008 YTD | CGT | 14,706 | — | — | 501 |
2008 Proposed | Projects as per year to date 2008 | 510,000 | — | 590,000 | 100,000 |
The Valuation Office | |||||
Campaign/Purpose | Cost (incl VAT) of Advertising in Publications | Cost (incl VAT) of Outdoor Advertising | Cost (incl VAT) of Advertising in Broadcast Media | Cost (incl VAT) of any associated Consultancy/ Production | |
€ | € | € | € | ||
2005 | Launch of Revaluation in South County Dublin Local Authority | — | — | — | 7,887 |
2007 | Launch of Revaluation in Fingal Local Authority | — | — | — | 9,493 |
2008 YTD | Launch of Revaluation in a third Local Authority | — | — | — | 6,632 |
2008 Proposed | Launch of Revaluation in a third Local Authority | — | — | — | 10,000 |
Office of Public Works | |||||
Campaign/Purpose | Cost (incl VAT) of Advertising in Publications | Cost (incl VAT) of Outdoor Advertising | Cost (incl VAT) of Advertising in Broadcast Media; | Cost (incl VAT) of any associated Consultancy/ Production | |
2005 | PR/Public Events Programme Farmleigh | — | — | 44,915 | (1) Not possible to disaggregate production costs — these included in gross advertising figure |
2005 | Farmleigh Gallery Exhibitions (2) | 5,000 | — | — | — |
2005 | Public Awareness Campaign for Flooding | 79,178 | 4,448 | 40,772 | 64,923 |
2005 | OPW Summerfest Programme | — | 600 | — | — |
2006 | PR/Public Events Programme Farmleigh | — | — | 34,221 | (1) Not possible to disaggregate production costs — these included in gross advertising figure |
2006 | Farmleigh Gallery Exhibitions (2) | 5,000 | — | — | — |
2006 | Public Awareness Campaign for Flooding | 105,281 | 31,352 | 54,159 | 9,701 |
2006 | OPW Summerfest Programme | — | 963 | — | 2,794 |
2007 | Public Awareness Campaign for Flooding | 27,809 | — | — | 6,362 |
2007 | OPW Summerfest Programme | — | 4,311 | — | 12,158 |
2007 | OPW Summerfest Programme | — | 4,311 | — | 12,158 |
2007 | OPW Summerfest Programme | 1,904 | 4,069 | — | — |
2008 Proposed | OPW Summerfest Programme | — | 1,350 | — | 12,051 |
2008 Proposed | Public Awareness Campaign for Flooding | 1,107 | — | — | — |
2008 Proposed | Farmleigh Gallery Exhibitions | 3,400 | — | — | — |
The Commission for Public Service Appointments, the Office of the Ombudsman, the Office of the Comptroller & Auditor General, the State Laboratory and the Public Appointments Service did not have, and do not propose to have relevant advertising campaigns.
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