Written answers
Thursday, 5 June 2008
Department of Communications, Energy and Natural Resources
Departmental Advertising
3:00 pm
Leo Varadkar (Dublin West, Fine Gael)
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Question 217: To ask the Minister for Communications, Energy and Natural Resources if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the years 2005, 2006 and 2007; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising, and other forms of advertising as well as consultancy or production costs for each of these years; and if he will make a statement on the matter. [22342/08]
Leo Varadkar (Dublin West, Fine Gael)
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Question 218: To ask the Minister for Communications, Energy and Natural Resources if agencies, boards, quangos or other bodies within the remit of his Department have carried out or will carry out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the course of 2008; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising and other forms of advertising as well as consultancy or production costs to date in 2008; the anticipated cost by the end of 2008; and if he will make a statement on the matter. [22356/08]
Eamon Ryan (Dublin South, Green Party)
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I propose to take Questions Nos. 217 and 218 together.
Advertising campaigns and their associated costs, commissioned by agencies under the aegis of my Department, are a day to day operational matter for those agencies and I have no function in that regard.
Eamon Ryan (Dublin South, Green Party)
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Details of the two relevant advertising campaigns under way within my Department are shown in the following table:
Details of campaign | Cost of advertising in publications | Broadcast advertising | Outdoor Advertising | Other advertising/ DM/ Digital/ Research | PR/ Consultancy costs | Costs to date | Expected Costs by year end |
€ | € | € | € | € | € | € | |
Power of One — national energy efficiency campaign | 0 | 209,476.00 | 0 | 56,857.00 | 329,066.00 | 595,396.00 | 2,037,441.00 |
Make IT secure Campaign 2008 | 172,913.54 | 166,110.21 | 72,044.61 | 0 | 432,142.31 | 843,210.67 | 843,210.67 |
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