Written answers

Thursday, 5 June 2008

Department of Justice, Equality and Law Reform

Departmental Advertising

3:00 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 194: To ask the Minister for Justice, Equality and Law Reform if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the years 2005, 2006 and 2007; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, on-line advertising, outdoor advertising, and other forms of advertising as well as consultancy or production costs for each of these years; and if he will make a statement on the matter. [22351/08]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 195: To ask the Minister for Justice, Equality and Law Reform if agencies, boards, quangos or other bodies within the remit of his Department have carried out or will carry out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the course of 2008; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, on-line advertising, outdoor advertising and other forms of advertising as well as consultancy or production costs to date in 2008; the anticipated cost by the end of 2008; and if he will make a statement on the matter. [22365/08]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 196: To ask the Minister for Justice, Equality and Law Reform if his Department has in the year to date or intends by year end to carry out any advertising campaigns to promote policies or programmes being implemented by his Department; the details of those campaigns; the costs of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs incurred in the year to date, the costs that are expected to be incurred by year's end; and if he will make a statement on the matter. [22378/08]

Photo of Dermot AhernDermot Ahern (Louth, Fianna Fail)
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I propose to take Questions Nos. 194 to 196, inclusive, together.

I wish to direct the Deputy to my reply to his previous similar Parliamentary Question (No. 382 of 22 April, 2008) concerning the details of spending by my Department in the years 2003 — 2007 on publication of information notices/awareness campaigns. Details concerning spending by the non-commercial bodies under the aegis of my Department for these years are not readily available.

I have compiled the requested information for the Deputy in tabular form to include any significant awareness raising campaigns, planned or under way, in my Department or by the non-commercial bodies under its aegis for 2008.

I should emphasise that, except where already contractually committed, the financial amounts listed below should be regarded as indicative and subject to review, in the context of the overall management of the Justice sector group of Votes.

Non-commercial body/Name of CampaignDescription of CampaignSanction given/Estimated expenditure
Property Registration AuthorityPublicity campaign, required by statute, taking place in the second half of 2008 to coincide with the abolition of Land Certificates and Certificates of Charge.Estimated expenditure of €160,000.
National Action Plan Against Racism (NPAR)A strategic communications plan to support the delivery of the National Action Plan Against Racism for the period March to December 2008.Estimated expenditure of €96,376.50 until the end of 2008.
Firearms & Explosives — Fireworks Public Awareness CampaignTo highlight to the public the dangers of fireworks and the significant penalties that exist for their illegal use. Scheduled to take place in October 2008.Estimated expenditure of €200,000.
National Women's Strategy 2007-2016Programme of Awareness Raising Campaigns during 2008.To be determined in light of overall budget management within Justice sector group
National Disability Authority (NDA) — "Challenging Attitudes to Mental Health"Second phase of a National Advertising Campaign on influencing public attitudes towards people with mental health difficulties.The estimated expenditure for the second phase is €320,000.
National Property Services Regulatory AuthorityTo comply with the forthcoming obligation on the NPSRA to increase public awareness of property services and the cost to consumers of such services as well as the risks and benefits associated with the provision of those services.Estimated expenditure is €400,000.
Office of the Data Protection Commissioner — "Video Clip Competition — Privacy in the 21st Century"To raise awareness of data protection issues affecting people today and to encourage people to take more control over their personal information.Estimated expenditure is €10,000.
Legal Aid BoardTo raise awareness amongst eligible persons of the Board's services and other public notices.Estimated expenditure is €65,000.
Cosc — The National Office for the Prevention of Domestic, Sexual and Gender-based ViolenceTo raise awareness of the criminal and unacceptable nature of domestic, sexual and gender-based violence and of relevant service responses.Estimated expenditure is €500,000.
Equality Authority -"Say No to Ageism Week"To respond to ageism by highlighting it, how it operates in society, the workplace and in the provision of services. Also to support practical initiatives in key sectors to implement "age friendly" service provision.Estimated expenditure is €225,000.
An Garda Síochána Public Awareness Campaigns 2008(1) public awareness campaign on the dangers of carrying knives in context of knife related assaults and murdersEstimated expenditure of €200,000 — €250,000 in both cases.
Anti Human Trafficking Unit — "G6 Initiative"To raise awareness and discourage demand for the services of victims of sexual and labour exploitation.Estimated expenditure is to be finalised but is expected to be in the region of €30,000.

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