Written answers

Thursday, 5 June 2008

Department of Arts, Sport and Tourism

Departmental Advertising

3:00 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 136: To ask the Minister for Arts, Sport and Tourism if agencies, boards, quangos or other bodies within the remit of his Department have carried out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the years 2005, 2006 and 2007; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising, and other forms of advertising as well as consultancy or production costs for each of these years; and if he will make a statement on the matter. [22341/08]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 137: To ask the Minister for Arts, Sport and Tourism if agencies, boards, quangos or other bodies within the remit of his Department have carried out or will carry out advertising campaigns to promote policies or programmes being implemented by those agencies or by his Department in the course of 2008; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, online advertising, outdoor advertising and other forms of advertising as well as consultancy or production costs to date in 2008; the anticipated cost by the end of 2008; and if he will make a statement on the matter. [22355/08]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 138: To ask the Minister for Arts, Sport and Tourism if his Department has in the year to date or intends by year end to carry out any advertising campaigns to promote policies or programmes being implemented by his department ; the details of those campaigns; the costs of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs incurred in the year to date, the costs that are expected to be incurred by year's end; and if he will make a statement on the matter. [22369/08]

Photo of Martin CullenMartin Cullen (Waterford, Fianna Fail)
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I propose to take Questions Nos. 136 to 138, inclusive, together.

The expenditure by the Department on advertising for the years 2005, 2006 and 2007 is published in the Department's annual reports. The bulk of the expenditure incurred is in respect of newspaper advertisements and advertisements in other publications such as the Phone Book and Iris Oifigiúil.

In the three year period, promotion, media and advertising expenditure also formed a small element of the programme costs of the Rejoyce Festival, Beckett Centenary Festival, Dublin Theatre 50th Anniversary, Flight of the Earls Commemoration and Viking Longboat event. The Department does not retain separate data in relation to the advertising expenditure which is included in grant aided initiatives.

The advertising budget for 2008 is set out in the Book of Estimates. Expenditure to the end of April amounted to €39,000. In line with the commitment in the Agreed Programme for Government to continue with the scheme for National Awards to Volunteers in Irish Sport, it is intended that relevant advertising of this scheme will take place later in the year.

In addition €72,000 has been allocated by the Department to fund a National Cultural Institutions advertising and marketing campaign in 2008 to increase public awareness of collections, events and exhibitions.

Advertising by bodies under the aegis of the Department is a day-to-day matter for the bodies themselves.

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