Liz McManus (Wicklow, Labour)
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Question 550: To ask the Minister for the Environment, Heritage and Local Government the number of unique hits to the [i]www.change.ie[/i] website since it went on-line; and if he will make a statement on the matter. [19550/08]

John Gormley (Dublin South East, Green Party)
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I launched the consumer communication aspect of the Government's communications and public awareness climate change campaign, including the www.change.ie website, on 8 April 2008. Since then there have been 23,439 unique site visitors. In addition, since I launched a user-friendly carbon calculator as a development of the website on 5 May 2008, almost 12,000 people have calculated their carbon count number.

The "Change" campaign will complement the roll out of the National Climate Change Strategy and has two key and overriding imperatives: firstly to change how people in Ireland think about climate change, and secondly to encourage everyone to change their behaviour patterns and play their part in tackling the climate change challenge. In addition to the website, the campaign includes a lo-call information line 1890 242 643, a significant advertising element, and an extensive stakeholder engagement process to develop specific programmes and initiatives tailored to achieve emission reductions in their sectors.