Written answers
Tuesday, 13 May 2008
Department of Environment, Heritage and Local Government
Departmental Expenditure
9:00 pm
Michael D'Arcy (Wexford, Fine Gael)
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Question 541: To ask the Minister for the Environment, Heritage and Local Government the cost of the change advertising and information campaign from instigation to the end of its five year duration, including the cost of television and billboard advertising, set up and maintenance of its website, consultants costs and all other associated expenditure; and if he will make a statement on the matter. [18630/08]
John Gormley (Dublin South East, Green Party)
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The Climate Change Strategy provides for a minimum of €15m to be made available over 5 years for the Change communications and awareness campaign. A contract has been signed for the first two years only with the option of extending it or going back to the market after year two. The overall cost of the campaign for its first two years will be approximately €12.5m (exclusive of VAT), which will be funded from the Environment Fund. The breakdown of costs is provided in the table below.
| Year 1 costs | Year 2 costs | |
| € | € | |
| Advertising (incl TV and Billboard) (3rd party) | 1,772,647 | 1,725,000 |
| Media | 1,828,712 | 1,848,500 |
| Set up/maintenance of website | 90,000 | 50,000 |
| Advertising and Media Consultants costs (fees) | 914,280 | 960,912 |
| Stakeholder & PR Costs | 464,887 | 472,100 |
| Stakeholder & PR Consultant Costs (fees) | 1,057,349 | 1,056,676 |
| Sponsorship | n/a | 100,000 |
| Research and Evaluation | 78,000 | 58,000 |
| Total | 6,205,875 | 6,271,188 |
Climate change is the single most important global environmental issue. Since 1 January 2008, every tonne of greenhouse gas emitted in Ireland has a monetary cost. For the Kyoto period, the purchase of emission credits from outside the country will be necessary to contribute towards meeting our target. The more successful Ireland is in changing national attitudes and behaviours towards limiting our emissions, the less will need to be spent on these credits.
Overall, the campaign is designed to raise public awareness of climate change, its causes, impacts and implications for Ireland. It includes a significant advertising element as well as extensive stakeholder engagement to develop specific programmes and initiatives tailored to achieve emission reductions at sectoral level. My Department will also be working closely with a number of Government Departments and bodies to ensure close collaboration on initiatives in areas such as Sustainable Transport, Biodiversity, Agriculture, Tourism etc and to ensure synergies are achieved.
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