Written answers
Tuesday, 29 April 2008
Department of Defence
Departmental Expenditure
9:00 pm
Dan Neville (Limerick West, Fine Gael)
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Question 390: To ask the Minister for Defence the cost of preparing, printing and delivering the programme planning for major emergencies. [16120/08]
Pat Breen (Clare, Fine Gael)
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Question 391: To ask the Minister for Defence if he will report on the cost of publication and distribution to householders of the handbook Preparing for Major Emergencies; and if he will make a statement on the matter. [16194/08]
Michael D'Arcy (Wexford, Fine Gael)
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Question 393: To ask the Minister for Defence the amount it cost to have the emergency booklets recently sent out to all households here published; the amount it cost to distribute them; the amount spent and that will be spent on media advertising; the total cost involved; and if he will make a statement on the matter. [16445/08]
Willie O'Dea (Limerick East, Fianna Fail)
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I propose to take Questions Nos. 390, 391 and 393 together.
On Monday 14th April 2008, An Taoiseach, Mr. Bertie Ahern T.D., launched a Public Information and Awareness Campaign on Emergency Planning at the National Emergency Coordination Centre. The main focus of the campaign was the publication and distribution of a handbook — 'Preparing for Major Emergencies'.
The handbook was distributed to every household in the country and an advertisement campaign was undertaken to let people know that it was on the way and to encourage everyone to read it. Advertisements were placed in the print media, on radio and on outdoor billboards.
While the full costs associated with the preparation and implementation of the campaign are not yet available, I estimate that it will be approximately €2.1 million. This figure includes the cost of design, printing and distribution of 1.8 million handbooks and the associated media advertising costs and other support costs. It also includes the cost of designing the website www.emergencyplanning.ie
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