Written answers
Tuesday, 22 April 2008
Department of Foreign Affairs
Departmental Advertising
9:00 pm
Leo Varadkar (Dublin West, Fine Gael)
Link to this: Individually | In context
Question 240: To ask the Minister for Foreign Affairs if his Department has carried out an advertising campaign to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [15293/08]
Dermot Ahern (Louth, Fianna Fail)
Link to this: Individually | In context
Advertising undertaken by my Department in Ireland typically includes advisory notices on public opening hours over holiday periods, changes in passport application procedures and fees, and public information notices relating to Ireland's official aid programme. Much of this material is now placed on the Department's website but the advertising continues to be necessary in order to reach all of our customers, particularly in relation to important passport and consular services. The following tables give the details of such advertising under Votes 28 (Foreign Affairs) and 29 (International Cooperation) for each year from 2003 to 2007.
| Vote 28 (Foreign Affairs) | |||||
| Year | Programme or Policy | Type of Advertising | Cost of Advertising | Consultancy Cost, if any | Total Cost |
| € | € | ||||
| 2003 | Christmas and New Year Opening Arrangements | Publication | 10,645.94 | None | |
| U.S. Entry Requirements (Passport Service related) | Publication | 6,039.01 | None | ||
| U.S. Entry Requirements (Passport service related) | Publication | 6,578.07 | None | ||
| 23,263.02 | |||||
| 2004 | Public informationon E.U. Constitution | Publication | 24,194.67 | None | |
| New Passport facilities for children | Publication | 40,822.96 | None | ||
| Postal Service Disruption (Passport service related) | Publication | 26,317.62 | None | ||
| Passport Collection Arrangements | Publication | 15,373.38 | None | ||
| Passport fees and Passport services information | Publication | 40,411.16 | None | ||
| Christmas and New Year Opening Arrangements | Publication | 17,726.92 | None | ||
| Passport Fees and Services Information | Publication | 6,886.19 | None | ||
| 171,732.90 | |||||
| 2005 | Public informationon E.U. Constitution | Publication | 5,660.62 | None | |
| Information on change of citizenship entitlement (Passport services related) | Publication | 52,183.23 | None | ||
| U.S. Visa Waiver Programme (Passport Services related) | Publication | 10,337.57 | None | ||
| New Services for citizens over 65 (Passport services related) | Publication | 9,086.62 | None | ||
| Christmas and New Year Opening Hours | Publication | 11,194.32 | None | ||
| U.S. Visa Waiver Programme (Passport services related) | Publication | 11,194.32 | None | ||
| Passport Fees and Services Information | Publication | 49,088.29 | None | ||
| 144,835.09 | |||||
| 2006 | Communicating Europe Initiative | Publication | 3,225.18 | None | |
| Lost and Stolen Passports | Publication | 10,674.69 | None | ||
| Christmas and New Year Opening Hours | Publication | 7,557.48 | None | ||
| Passport Fees and services Information | Publication | 79,971.88 | None | ||
| Holiday World Show 2007 (Passport service related) | Outdoor Media | 4,544.67 | None | ||
| 105,973.90 | |||||
| 2007 | Christmas and New Year Arrangements | Publication | 13,507.77 | None | |
| Passport Services Information | Publication | 53,671.57 | None | ||
| Airport Digital Advertising information on Passports and Renewals | Broadcast Media | 3,509.00 | None | ||
| Holiday World Show 2008 (Passport services related) | Outdoor Media | 4,600.50 | None | ||
| 75,288.84 |
Vote 29 (International Cooperation)
Total spending on advertising by Irish Aid in each of the years in question is set out in the following table.
These advertising costs include public information campaigns for World AIDS Day and Africa Day, recruitment to Irish Aid and volunteer positions, and the placement of tender notices and information relating to grant application procedures. Advertising costs increased in 2006 and 2007 as a result of significant campaigns around recruitment to the Rapid Response Corps, World AIDS Day and the opening of the Irish Aid Volunteering and Information Centre.
| Year | € |
| 2007 | 417,130 |
| 2006 | 271,491 |
| 2005 | 123,530 |
| 2004 | 44,546 |
| 2003 | 104,416 |
It has not been possible in the time available to give the full breakdown of costs requested. With the exception of those advertisements relating to the opening of the Irish Aid Volunteering and Information Centre and regional radio advertising for public consultations on the White Paper on Irish Aid, all Irish Aid advertisements have been carried in printed publications.
No comments