Written answers
Tuesday, 22 April 2008
Department of Environment, Heritage and Local Government
Departmental Advertising
9:00 pm
Leo Varadkar (Dublin West, Fine Gael)
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Question 433: To ask the Minister for the Environment, Heritage and Local Government if his Department has carried out an advertising campaign to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [15291/08]
John Gormley (Dublin South East, Green Party)
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The information requested in relation to advertising campaigns carried out by my Department in each of the past five years is set out in the table.
| Advertising Campaign | Year | Cost of Advertising | Consultancy/ Other Awareness/ Production Costs | Total Costs |
| â'¬ | â'¬ | â'¬ | ||
| Anti-Litter Initiative | 2003 | 7,343 | 0 | 7,343 |
| Register of Electors Awareness Campaign | 2003 | 133,217 | 26,390 | 159,607 |
| Awareness and Education Campaign for Electronic Voting | 2003 | 1,307,992 | 2,007,710 | 3,315,702 |
| Race Against Waste | 2003 | * | * | 1,584,233 |
| National Inventory of Architectural Heritage Awareness campaign | 2003-2005 | 301,895 | 0 | 301,895 |
| Race Against Waste | 2004 | * | * | 2,087,761 |
| Anti-Litter Initiative | 2004 | 13,136 | 0 | 13,136 |
| Register of Electors Awareness Campaign | 2004 | 144,233 | 14,526 | 158,758 |
| Race against Waste | 2005 | * | * | 3,210,669 |
| Anti-Litter Initiative | 2005 | 12,501 | 0 | 12,501 |
| Register of Electors Awareness Campaign | 2005 | 109,466 | 46,230 | 155,696 |
| 2006 Car Free Day | 2006 | 59,775 | 3,963 | 63,738 |
| Biodiversity Awareness | 2006 | 10,000 | 0 | 10,000 |
| Race Against Waste | 2006 | * | * | 3,147,558 |
| Anti-Litter Initiative | 2006 | 16,927 | 0 | 16,927 |
| Fire Safety Awareness | 2006 | 296,449 | 0 | 296,449 |
| Register of Electors Awareness Campaign | 2006 | 926,686 | 162,013 | 1,088,699 |
| Species Protection Advertisements | 2006 | 3,630 | 0 | 3,630 |
| National Tidy Towns Competition | 2006 | 9,680 | 0 | 9,680 |
| Biodiversity Awareness | 2007 | 286,788 | 0 | 286,788 |
| Race Against Waste | 2007 | 178,175 | 0 | 178,175 |
| Anti-Litter Initiative | 2007 | 33,875 | 2,932 | 36,807 |
| Fire Safety Awareness | 2007 | 491,191 | 1,815 | 493,006 |
| Register of Electors Awareness Campaign | 2007 | 147,333 | 20,570 | 167,903 |
| Information on Adaptation Grants for Older People and People with a Disability | 2007 | 4,967 | 0 | 4,967 |
| Species Protection Advertisements | 2007 | 6,655 | 0 | 6,655 |
| National Tidy Towns Competition | 2007 | 35,560 | 0 | 35,560 |
| Climate Change Campaign | 2008 | 0 | 1,009,980 | 1,009,980 |
| *The figures quoted for the Race Against Waste Campaign are the total costs for each year. They include advertising, consultancy fees, stakeholder engagement costs, PR, media, website development etc. |
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