Leo Varadkar (Dublin West, Fine Gael)
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Question 354: To ask the Minister for Defence if his Department has carried out an advertising campaign to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [15288/08]

Willie O'Dea (Limerick East, Fianna Fail)
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The only advertising campaign of the kind referred to in the Deputy's Question carried out by my Department during the past five years is the public information and awareness campaign on emergency planning which was launched by the Taoiseach on Monday, 14 April last. The campaign involves the distribution of an information handbook to every household in the country, together with an advertising campaign to let people know that the handbook is on the way and to encourage everyone to read it. Advertisements were placed in the print media, on radio and on outdoor billboards. While the full costs associated with the preparation and implementation of the campaign are not yet available, they are estimated to be approximately €2m. This figure includes the cost of design, printing and distribution of 1.8 million handbooks and the associated media advertising costs and other support costs. It also includes the cost of designing the website www.emergencyplanning.ie.