Leo Varadkar (Dublin West, Fine Gael)
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Question 340: To ask the Minister for Education and Science if her Department has carried out an advertising campaign to promote policies or programmes being implemented by her Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if she will make a statement on the matter. [15289/08]

Mary Hanafin (Dún Laoghaire, Fianna Fail)
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The cumulative value of advertising placed by my Department in each of the five years to date was as follows:

2008 — €157,000 (to end March)

2007 — €816,000

2006 — €800,000

2005 — €504,000

2004 — €790,000

My Department advertises for a wide range of educational related schemes and programmes. The advertising encompasses, for example, expenditure on the following significant categories: Invitations to tender for school building projects, staff appointments in the education sector, invitations to attend local hearings, invitations to forward submissions on education related schemes/projects. A detailed breakdown of the type of advertising placed is not readily available. If the Deputy has a particular advertising campaign in mind I would be happy to have my officials obtain the relevant details and communicate them to the Deputy.

The States advertising is subject to a tender process through the Government's Supplies Agency. My Department understands that the current State advertising contract stipulates that the costs of the advertisements are inclusive of all production costs associated with the insertion of the advertisements into the print media.