Written answers
Tuesday, 22 April 2008
Department of Agriculture and Food
Departmental Advertising
9:00 pm
Leo Varadkar (Dublin West, Fine Gael)
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Question 296: To ask the Minister for Agriculture, Fisheries and Food if her Department has carried out an advertising campaign to promote policies or programmes being implemented by her Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if she will make a statement on the matter. [15284/08]
Mary Coughlan (Donegal South West, Fianna Fail)
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The details sought by the Deputy are as follows.
| Year | Promotion of Departments On-Line Services | TB and Brucellosis Eradication Information Campaign | Promotion of Forestry | ||||
| Press | Radio | Production | Press | Farm TV | Press | Farm TV/ Radio | |
| € | € | € | € | € | € | € | |
| 2003 | Nil | Nil | Nil | 150,024 | 22,803 | Nil | |
| 2004 | Nil | Nil | Nil | 9,970 | 110,621 | 14,780 | Nil |
| 2005 | Nil | Nil | Nil | 77,434 | 17,230 | 35,207 | |
| 2006 | Nil | Nil | Nil | 13,568 | 16,938 | 7,620 | |
| 2007 | 58,387 | 75,894 | 30,336 | Nil | 21,859 | Nil | |
| 2008 to-date | 18,049 | Nil | 18,150 | Nil | Nil | Nil |
My Department has also provided funding to the Irish Forest Industry Chain (IFIC) to carry out a campaign to promote forestry. The campaign was branded as Forests for a Bright Future. The Department agreed to provide funding of €300,000 (75% of the total cost). The first instalment of €150,000 was paid in December 2005. The second instalment of €90,000 was paid in 2007 and the final instalment of up to €60,000 will fall due to be paid in 2008.
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